It wasn’t just me. This is a massive problem for so many. If I didn’t capture an idea immediately, it vanished. Even when I jotted it down, managing those notes was a battle. I carried notebooks everywhere.

But notebooks don’t work in the shower. And by the time I grabbed my phone, the spark was gone.

​In October 2021, I looked for a simple device that could record my ideas and turn them into searchable, organized notes - nothing existed. So I invested heavily and dedicated one of my engineering teams to build CRUSH. Because ideas shouldn’t be lost. They should be launched.

Why me? Because I’ve spent over a decade building problem-solving tools that empower creators, leading a successful company that delivers beautiful, functional products to almost 1,000,000 professionals worldwide.

CRUSH is the natural extension of that mission: transforming how we capture, remember, and act on our ideas.

- Erik A. Kaiser, CEO

Find me on X
​Find me on LinkedIn

It wasn’t just me. This is a massive problem for so many. If I didn’t capture an idea immediately, it vanished. Even when I jotted it down, managing those notes was a battle. I carried notebooks everywhere.

But notebooks don’t work in the shower. And by the time I grabbed my phone, the spark was gone.

​In October 2021, I looked for a simple device that could record my ideas and turn them into searchable, organized notes - nothing existed. So I invested heavily and dedicated one of my engineering teams to build CRUSH. Because ideas shouldn’t be lost. They should be launched.

Why me? Because I’ve spent over a decade building problem-solving tools that empower creators, leading a successful company that delivers beautiful, functional products to almost 1,000,000 professionals worldwide.

CRUSH is the natural extension of that mission: transforming how we capture, remember, and act on our ideas.

- Erik A. Kaiser, CEO

Find me on X
​Find me on LinkedIn