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CRUSH Use Cases/Luiz Cruz – Turning CRUSH Into a Simple, Smarter CRM

"CRUSH is my lightweight CRM."

Luiz Cruz (@84lcruz) organizes his client work using CRUSH folders - one per client. Every interaction, update, or note is recorded to automate assigning the note to the client's folder. He begins the recording with "Folder + [client folder name] instantly routing the tote to the client's folder..

When it’s time to get clarity, he simply asks CRUSH for a summary or uses CRUSH Insight to extract critical details like names, numbers, dates, next steps. It’s like having a smart assistant that remembers everything and pulls it together on demand.

At the end of the engagement, Luiz uses CRUSH to compile a final report, organized by timestamps, and transfers that straight into his formal CRM.

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Erik A. Kaiser

Founder & CRUSHer #1

Founder & CRUSHer #1

I’m an idea person. Singular ideas have transformed my life. With CRUSH, I never have to decide which ideas are worth remembering. I capture them all, no matter how random or low priority.

I’m an idea person. Singular ideas have transformed my life. With CRUSH, I never have to decide which ideas are worth remembering. I capture them all, no matter how random or low priority.